If you are concerned about your data being sold, your concern may be valid. In the past, records have been sold and de-anonymized. It is possible for genetic information to be used to find the name of the individual the DNA came from. This can happen regardless of whether or not your name was in the database. This scenario has occurred in the past.
Another key customer type could be people like myself, hurtling through middle age, perhaps just starting to feel the cold bony hand of mortality clamp down on their shoulder. People, who, in the past, may not have exactly prioritised their health, who are starting to wonder what may be in store for them and who are in the (“Hypochondriacs R Us”) market for some hard-core insight and advice.
In short – yes! It is amazing how far technology has brought us forward in the past few decades. Years ago, we could have only dreamed of getting our hands on this sort of information. Human beings are generally curious creatures so it comes as no surprise that we want to discover everything about ourselves which includes our past and where we come from.

Specific tests for your father’s family include ‘Y-DNA’ tests which focus on the ‘Y chromosomes’ in your cells’ nuclei, passed down from father to son. Specific tests for your mother’s family include ‘mtDNA’ tests which report on a subset of DNA found in the ‘mitochondria’ (your cells’ energy factories), passed down from mother to son or to daughter.