Many people who submit their DNA to a direct-to-consumer company also upload their raw information to public databases like GEDmatch, which law enforcement can access. People upload their raw DNA data after taking another test, like those from 23andMe or Ancestry, to several open online DNA databases. Most companies do not release database information to law enforcement. However, a recent study found that, using publicly available data, it's possible to identify up to 60 percent of Americans with European heritage via third-cousin-or-closer DNA.

Health & Wellness tests: There are a ton of health and wellness DNA tests. We found several specifically oriented to dieting and weight loss, including embodyDNA, Vitagene, DNAFit and the several options available through the Helix marketplace. While there definitely are some links between DNA and factors that contribute to weight, we advise taking these diet plans with a grain of salt, as DNA science is still a relatively young field. We similarly advise caution for the multitude of non-diet health and wellness DNA tests, which offer insights into your sleep, food sensitivities, and vitamin and mineral levels. And double that for medical information found in consumer DNA kit test results. While medical insights learned from taking an at-home DNA test may be interesting, it’s best not to take them too seriously. If you have a concern about a genetic predisposition to a disease, it’s best to talk to your doctor instead of relying on a direct-to-consumer kit.


We bring you over 12 years experience in the industry coupled with best prices and fast results. We guarantee all samples are tested by an ISO 17025 accredited laboratory. Your results will be ready in just 3-5 working days. As we appreciate that quick results mean less stress and anxiety, we also offer an express service with results in 3 working days from receipt of samples at the laboratory. We can organize your DNA test even when test participants live in different locations within the UK or in different countries. We will ensure a quick, seamless and timely process, working closely with our international offices to provide you with the your test results.

Most ancestry DNA kits cost about $100. AncestryDNA, 23andMe’s Ancestry test and National Geographic’s Geno 2.0 test all fall nicely into that price point. If you’re looking for a bargain, we recommend waiting to buy until your preferred test is on sale, as they’re often available well below their usual price. To get the most for your money, buy an Ancestry or 23andMe kit on sale then upload your raw data to MyHeritage DNA’s database, which is free.


Although FamilyTreeDNA is the only DNA testing company openly working with law enforcement, other DNA companies don’t necessarily keep your DNA information private. Many direct-to-consumer DNA testing companies sell your data to third parties. For example, 23andMe shares customer data with pharmaceutical giant GlaxoSmithKline, which uses the information to develop medical treatments. In this case, you can opt out of having your DNA information used for research, and the data is shared only in aggregate.
The companies providing ancestry DNA tests are making most of their money from selling the genetic information as opposed to running the tests. Companies purchase this information to increase the size of their genetic databases. Nearly half the companies selling ancestry information are selling to more than just one company. These are sometimes pharmaceutical companies attempting to understand how specific human genome sections can help develop new drugs. Certain mutations will impact the effectiveness of these drugs. The original DNA sample is only destroyed by roughly ten percent of these companies. Most companies keep or sell the sample. This means it is both your data and saliva being sold.

Every company providing DNA testing has their own database of DNA samples. These are called AIM’s or ancestry informative markers. These markers were derived from the current populations of America, Asia, Europe and Africa. Every database is looking for a pair of genes located on a specific chromosome in a specific position. The way the DNA is evaluated is through the SNP’s or the single nucleotide polymorphisms. The SNP’s are chosen according to the frequency in a specific geographical population. Your SNP’s are compared to the most common SNP’s for the various populations in the company’s reference database. The results are not conclusive because they are based on common genetic variations. The probability for your DNA being from a certain country is based on a comparison between your DNA and the database. If you used a different company, they would have a different database. This means your results would most likely differ. According to studies, the lowest concordance is with individuals of South Asian, East Asian and Hispanic descent.
Otherwise, the home-testing kits could be said to fit in with our increasingly health-conscious and, if you wish to be cynical, narcissistic times. What says you’re “special” more than finding out everything about yourself, right down to the nitty-gritty of genetics? In this way, these kits could be viewed as the latest plaything of the “worried well”. You could see how the scientific approach would appeal to the health-obsessed of all sexes and ages, your marathon runners and serious gym-goers, who take their fitness extremely seriously.
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