In addition to showing geographic ancestry percentages, some direct-to-consumer DNA tests also include insights about physical traits like hair and eye color. With 23andMe, this trait information is mostly available in the upgraded Ancestry + Health kit, but some interesting tidbits can be found in the Your DNA Family report, which is available if you opt to participate in the DNA Relatives service. This report tells you interesting information, such as that your DNA relatives are 32 percent more likely to own a cat or 11 percent less likely to have lived near a farm when they were young. DNA Passport by Humancode offers information about more than 20 physical traits, from appearance to grip strength. Ancestry DNA recently added its AncestryDNA Traits upgrade for $10, and it lets customers who have already taken one of its tests unlock information about 18 genetically influenced traits, including bitter taste perception, freckles and cilantro aversion.
If you are concerned about your data being sold, your concern may be valid. In the past, records have been sold and de-anonymized. It is possible for genetic information to be used to find the name of the individual the DNA came from. This can happen regardless of whether or not your name was in the database. This scenario has occurred in the past.

Since genome sequencing is still a relatively young science, we don't recommend submitting your child’s DNA to direct-to-consumer companies. We do encourage consulting with your doctor about genetic testing for your child. Due to some concerns with the DNA testing industry, the choice to have one’s genes sequenced by a private company should be made with informed consent. Those concerns are magnified when applied to children, who cannot make their own decisions regarding the unlikely potential risks or privacy concerns.
If you wanted to learn about a specific side of your family, you must consider your genetic markers. A good example is if an individual wanted to know the origins of the African-American part of the family. Some luck would be required to retrieve this information. This person may be able to learn the percentage of genetic markers that favorably match certain regions of Africa. This is dependent on if different regions can be distinguished by the AIM’s. The most commonly used African AIM’s for determining African ancestry come from West Africa.
If this individual used several different companies for DNA testing, they might get an idea as to their past origins based on the moderate or high similarities of the people currently living in different regions throughout Africa. This is only possible if the companies have established the correct reference populations. This person must understand their DNA is being matched to the current population as opposed to the people who occupied the region hundreds of years in the past. It is just as possible the results would state this African-American individual is 75 percent European. This is because the ancestry markers chosen are only for a small percentage of this individual’s DNA. The African population has a more genetic diversity in itself than a European population and an African population.
Another key customer type could be people like myself, hurtling through middle age, perhaps just starting to feel the cold bony hand of mortality clamp down on their shoulder. People, who, in the past, may not have exactly prioritised their health, who are starting to wonder what may be in store for them and who are in the (“Hypochondriacs R Us”) market for some hard-core insight and advice.