As a postscript, I eventually end up having an interesting chat with Titanovo about my “bioinformatics” (distilled from my 23andMe data). One of the first things I’m told is that my eyes are green (they’re brown). However, the bioinformatics got my skin type and frame/weight generally right and had interesting (albeit occasionally generic) things to say about exercise, diet, goals, steering clear of too much sugar and so on.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

I recommend one of two options. It may cost a little more, but I would highly recommend saving the extra and using DNA Tribes® rather than spending over half the cost for minimal tribal/biogeographical pinpointed information. The primary benefit of STR rather than SNP testing is the availability of rich reference data. DNA Tribes® tests industry standard autosomal STR systems, which allow the identification of a person’s DNA profile not shared with any other person. Because these STR markers have been tested and used in the court systems around the world, they allow DNA Tribes® to perform the most thorough comparison of a person’s own DNA profile to over 1,200 ethnic groups (populations) around the world. At present, SNP testing from these other autosomnal DNA testing kits does not yet match the geographical detail of DNA Tribes® autosomal STR analysis.
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On all platforms except for National Geographic, you can initiate a search for relatives, though some services let you upload your National Geographic results for further analysis. The software continually searches for DNA matches as more people share their results. This feature may be useful if you're building a family tree or looking for relatives you've never met; otherwise, it may more of a nuisance. You can opt in or out at any time, and the DNA service doesn't share your contact information. Relatives can message you through the software, though. If you already use genealogy software, you may be able to download your results and upload them into your preferred program. Otherwise, AncestryDNA and others featured here have family tree software that you can easily link.
Then comes the section about serious genetic variants. So far as “counselling” goes, previously, I’d waved away concern for my psychological welfare from the Observer’s science editor (“I’m a former goth,” I said. “My default setting is ‘doomed’”), but it turns out to be quite daunting. It doesn’t help that I initially mistake the full list of potential conditions for my own results, hence (thankfully briefly) thinking that I have higher risk factors for everything going. It makes me wonder – how many other people are going to do that?
If this individual used several different companies for DNA testing, they might get an idea as to their past origins based on the moderate or high similarities of the people currently living in different regions throughout Africa. This is only possible if the companies have established the correct reference populations. This person must understand their DNA is being matched to the current population as opposed to the people who occupied the region hundreds of years in the past. It is just as possible the results would state this African-American individual is 75 percent European. This is because the ancestry markers chosen are only for a small percentage of this individual’s DNA. The African population has a more genetic diversity in itself than a European population and an African population.
It’s easy to do these tests; it’s usually just a case of collecting your own samples at home, filling in short, basic questionnaires, posting the packages, and then logging on to interactive websites for confidential results (all the kits I tested used outside laboratories). With an array of price ranges and options, from one-off DNA-blitzes to targeting specific health areas, to fitness/wellness tracking, it’s no surprise that these kits are proving to be very big business and the field is primed to get even bigger, with a global market estimated to be worth around £7.7bn by 2022.
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