It may cost a little more, but I would highly recommend saving the extra and using DNA Tribes® rather than spending over half the cost for minimal tribal/biogeographical pinpointed information. The primary benefit of STR rather than SNP testing is the availability of rich reference data. DNA Tribes® tests industry standard autosomal STR systems, which allow the identification of a person’s DNA profile not shared with any other person. Because these STR markers have been tested and used in the court systems around the world, they allow DNA Tribes® to perform the most thorough comparison of a person’s own DNA profile to over 1,200 ethnic groups (populations) around the world. At present, SNP testing from these other autosomnal DNA testing kits does not yet match the geographical detail of DNA Tribes® autosomal STR analysis.

Every company providing DNA testing has their own database of DNA samples. These are called AIM’s or ancestry informative markers. These markers were derived from the current populations of America, Asia, Europe and Africa. Every database is looking for a pair of genes located on a specific chromosome in a specific position. The way the DNA is evaluated is through the SNP’s or the single nucleotide polymorphisms. The SNP’s are chosen according to the frequency in a specific geographical population. Your SNP’s are compared to the most common SNP’s for the various populations in the company’s reference database. The results are not conclusive because they are based on common genetic variations. The probability for your DNA being from a certain country is based on a comparison between your DNA and the database. If you used a different company, they would have a different database. This means your results would most likely differ. According to studies, the lowest concordance is with individuals of South Asian, East Asian and Hispanic descent.

Similarly, mitochondrial DNA, or mtDNA, is used by direct-to-consumer DNA tests to trace your direct maternal lineage and determine maternal haplogroups. While most DNA lives in your cells' nuclei, mtDNA lives in the mitochondria. Mitochondria are the cells' powerhouses – their 37 genes are necessary for cellular energy production and respiration. Previous research suggested that mtDNA is inherited directly from your mother, but a recent study found that biparental mtDNA may be more common. This discovery may affect maternal haplogroup testing in DNA tests in the future, but for now, it’s safe to assume your results are correct.
It’s easy to do these tests; it’s usually just a case of collecting your own samples at home, filling in short, basic questionnaires, posting the packages, and then logging on to interactive websites for confidential results (all the kits I tested used outside laboratories). With an array of price ranges and options, from one-off DNA-blitzes to targeting specific health areas, to fitness/wellness tracking, it’s no surprise that these kits are proving to be very big business and the field is primed to get even bigger, with a global market estimated to be worth around £7.7bn by 2022.